TECHNOLOGY
The Internet came long before the World Wide Web, yet in today’s world the two have become synonymous. This has resulted in both users and developers getting locked into Web-dependent solutions for virtually all Internet-based activities.
THE RESULT?
The Web has become a tangled mess. Much like a true spider’s web, the Internet of today is used more to capture users, rather than to set them free. Whether for a business, a public sector organization, or a personal brand, websites often send people to other places such as Instagram, Facebook, or YouTube. Page navigation is cluttered with windows loading advertisements, JavaScript applets, pop-ups, and notifications.
The good news is that the Internet doesn’t have to be this way, and it’s far more powerful than most people realize. The time has come to cut through the millions of URLs being churned out of relational databases, with JavaScript applets loading like flies.
It’s time for the Internet to deliver on one-to-one, one-to-many, and many-to-many experiences. It’s time for high-value, user-friendly multimedia communication from and to any location, in a secure and private environment. It’s time for a nimble and powerful technology that provides rich, meaningful, and consistent experiences to and from any device.
IT’S TIME FOR SEFF
SEFF
Seff is an ingenious patent-pending synchronized and serialized file format that treats Word documents the same as locations, calendar events the same as songs, videos the same as sketches. File sharing, storytelling and searching are empowered by:
- Synchronization
- Serialization
- Spatialization
- Sketch on anything
- Subscriptions
- Share to locations and other variables
- Signatures
- Simply put: Seff is a better way to find, organize and play media content from the internet.
SEFF =
SYNCHRONIZED
EXPERIENCE FILE
FORMAT
What Seff can do for you:
PROBLEM
SOLUTION
PROBLEM
SOLUTION
MILLIONS OF APPS
The World Wide Web is cluttered with links to millions of applications. The Internet has become a maze of bolt-on, niche code that drains mobile batteries and overloads CPUs. Users switch from one application to another, resulting in confusing interfaces that often require time-consuming and expensive integration and middleware.
APPLICATION SEFF
Seff was developed as a protocol so that pre-existing software applications can work within the technology, and be launched on any device that supports it. Identified as an icon, an Application Seff can then have duration, and can be swiped, searched and sorted in a useable context as a Seff Story.
SEARCH FOR WORDS
Search engines index words, without context. A word search can return the location of a town, the name of a celebrity, or the brand of a product. Database searches are more powerful than word searches. It’s rare to find anything on the internet without having to use one method, followed by the other.
SEARCH FOR MEANING
Seff solves the search problem by bringing powerful simultaneous multi-field structured query W5L (“Who, What, Where, When, Why, Language”) search logic. And, because ‘Search’ is a Seff file type, searches can be narrated, saved for later use, included in stories, posted, combined to produce cumulative results, and shared.
SOCIAL MEDIA PLATFORMS NEED YOU
Using multiple social media platforms to connect with friends and customers leaves people and businesses with a lot of cumbersome, multi-platform relationships. Users are subject to privacy and security vulnerabilities because social media companies scour their information, creating profiles to sell to advertisers who want their business.
SEFF CARES ABOUT YOU
Seff respects your privacy. When you make a Seff, you can save and share it wherever you choose. Businesses and individuals can determine the type and depth of information they wish to include. As well, businesses can white-label Seff, retaining complete control over their data.
NO STORY HERE
Using hypertext markup language, the World Wide Web can present links to various media types on a single page, but it sure can’t tell a story. There is no way to coordinate and integrate all the functions and media types across one platform using decades-old technology that was invented to do page layout.
STORY SEFF
All Seffs can easily be included in a Seff Story. Seff Stories unfold in the order of the user’s choosing. There are easy options for playing, deleting, and sharing Stories, as well as for reordering, adding, or removing Seffs within a Story, using simple swipes. Seff Stories can be made in seconds, and can include any digital content type.
THE WORLD WIDE WAIT
The Web is an old technology that is slow, and essentially static. The more functionality that is added to a webpage, the slower the load, putting a burden on networks and devices, particularly in mobile environments. Web links are most often used to send users to pages that have further links that send them somewhere else.
BETTER PERFORMANCE, STILL COMPATIBLE
Seff is much faster and more versatile than a webpage. Nobody expects the world to abandon the Web overnight, however. Seff is inclusive of all existing technologies, including websites. For those who are still reliant on the old technology, Seff can be accessed via a web browser, and web content plays in Seff.
CLOSED FOR BUSINESS
Keeping business hours up-to-date on a website is a pain. Some social media companies offer services for business owners to post their hours, but this information is frequently incorrect. To update, a business owner must contact the service provider, and that individual has to be accredited with the authority to change the account.
OPEN FOR BUSINESS
Posting or updating Business Hours on Seff takes a matter of seconds. It can be done by a business owner without requiring an account with a service provider. Seff users have up-to-date information on patio closures, capacity overflow, disability access, and other relevant information because Seff Business Hours are versioned.
STUCK
Web-based technologies like html and JavaScript were intended for large computer screens and fast processors plugged into the wall. Using these technologies on mobile devices can be slow and cumbersome. There is little to no integration of anything viewable in a browser with more modern content that is required on mobile.
MOBILE
Seff was built for mobile. The technology makes it easy to integrate time, space, and all of the other types of information that are key to a great mobile experience. Files can be spoken to, written to, and sketched upon in real-time. Everything is done with simple swipes and minimal keyboard requirements.
LOST
On today’s Internet, users take street addresses, write or paste them into browsers, receive a URL, and copy and paste the URL into a text or email so that directions can be shared. Embedding location information into most other internet content is simply not done because there is no standard way of doing so.
FOUND
With Seff there is no cut and paste. You can get directions to any place on earth, with or without a street address. Assigning a location to any internet content is as easy as swiping a location file over it. There is a permanent record of how to get to that location, no matter where you might be located in the future.
OUT OF TOUCH
Changing a contact’s information on a web page is cumbersome, with the resultant change having limited interoperability. Similarly, contacts on smartphones exist in isolation, are device-dependent, and have limited cross-silo functionality. Storing contact information in multiple places means much of it is often out of date.
IN TOUCH
Seff uses an industry standard file format to integrate one-click calling, text, email, web URL, and bricks-and-mortar address information, contact photos, and more. Rich contact information can be changed with ease, delivering all the functionality of the Seff protocol, including within a Seff Story. Versioning means you’re always up-to-date.
WHEN WAS THAT, AGAIN?
Most people manage events using a combination of calendars, web pages, or applications such as Eventbrite. There is sometimes a degree of email integration, though this is often within vendor-specific environments. These notifications are static, and don’t integrate well with other types of information and media.
EVENT SEFF
Event Seffs are made powerful by the fact that they exist within timeframes, have duration, and benefit from narration. Best of all, Events integrate with Seff’s W5L search capabilities. Event Seffs can be placed within Seff Stories, and they can be integrated with other relevant information – such as location – with the ease of a swipe.
LISTED
Many individuals and business use the ‘Groups’ functions in email programs and on various social media platforms to try to communicate with like-minded people. But these groups are really just lists, which have limited functionality, especially when it comes to search, location, and synchornization.
INCLUDED
Individual Seff files can have members and subscribers. The huge advantage for Seff users is that members and subscribers can access full Seff functionality, including timeframes, contact information, indoor Street Views, W5L search, and, of course, everything that is connected to the Internet of Things.
BLOATED CODE
Every time individuals or businesses search for something on the Internet, they are interacting with servers using JavaScript or another scripting language. These scripts are almost always buried in web pages that are loading multiple layers of functionality. This is slow, wasteful, and completely cut off from the information around it.
CUT TO THE CHASE
Existing script files can be converted into Seff format in seconds. Billions of dollars have been invested in scripting functions for web pages and they are ready to go within Seff. Scripts run better inside Seff than in web pages because the applet is not drowning in a sea of html and other unrelated scripts. Script Seffs offer activity-specific windows into the entire Internet.
OLD CATALOGS
On today’s Internet, product and customer engagement is a complicated, cross-platform process. Product information is stored in huge databases that are expensive to maintain, often difficult to search, and completely cut off from other relevant information such as location, sale dates, etc.
E-COMMERCE
With Product Seff, the customer experience is easy, fun, and powerful. Product Seff radically simplifies communications, product location, time-sensitive pricing, and advertising. When your products are presented by Seff, they are much more compelling than they are when listed on a digital version of an old catalog.
FOR INVESTORS
Time is money, and Seff saves a ton of both. If you are an investor looking for an opportunity to make money by bringing unprecedented efficiency to the internet, please contact us.
HOW TO ACCESS SEFF
Replace your scattered internet presence with something better.
With very little work.
